Why create and use a content marketing platform?

Content marketing is one of the pillars of lead generation. By delivering relevant content to the right prospects, you can better reach your targets and significantly increase your audience, and consequently your sales. However, according to the "Content Management & Strategy" study published in 2021 by the Content Marketing Institute (CMI), 68% of respondents believe that their company does not integrate content marketing into their strategy due to a lack of internal processes. In many cases, there is a proliferation of different spaces to store content for distribution, customer files, etc. In addition to this, there are different communication media such as emails, chats, videos, etc., which slow down the efforts of the teams.

What if integrating a marketing content platform could simplify certain internal processes, particularly by facilitating collaboration between the marketing and sales teams? 

What is a content marketing platform? 

A marketing content platform is an online solution that centralizes the entire content creation process of a company and simplifies the tasks of marketing teams. They upload all the content they create to the platform, which is then available to everyone for optimal distribution. Directly designed for the sales profession, such a tool is as practical for marketing teams as for sales teams. 

Finally, this type of platform guarantees that each user has access to the latest versions of documents: charters, sales pitches, price lists, customer references, etc. The contents are centralized and unified for a simplified and collaborative use.

What are the benefits of using a content marketing platform? 

Better organization of content for better business performance

The use of a marketing content platform streamlines the processes of creating, storing and distributing content developed by marketing teams and used by sales teams. Thus this tool allows :

• to facilitate the cooperation between the different sales and marketing teams;
  
• Ensure that schedules and deadlines for sending or modifying marketing content are followed;
  
• accelerate the publication and distribution of content;
  
• measure the performance of each content;
  
• to improve the visibility of the company;
  
• to have a better conversion rate.

Sharing and securing marketing content 

A good marketing content platform guarantees easy sharing of content internally with your teams or externally with prospects. It is also and above all a guarantee of the security of these shares. Indeed, it is essential to be able to guarantee the security and confidentiality of the marketing content sent.

Couple content management and document tracking

Some tools will also allow you tointegrate a document tracking option to collect data about your prospects' interactions with the content you sent them. Thus you will be able to know :

• if your document has been opened ;
  
• how long the prospect spent on your content;
  
• on which page or slide it stopped longer;
  
• if he/she has finished reading the document or if he/she has stopped during the reading. 

A tracking tool integrated with your content marketing platform allows you to directly measure the effectiveness of each piece of content. It gives you the means to improve every detail that doesn't fit and boost the overall performance of your content strategy.

Your marketing content platform is an asset when demonstrating to the prospect

Your marketing content platform is a multi-tasking tool, which can be used both to send content and to present it during a customer meeting. Some platforms allow you to give your prospect a simple and effective demonstration usingcontent carefully prepared for the occasion, without too much information and in a sober aesthetic, but which creates buy-in. 

Sweet show: the all-in-one platform to manage every aspect of your content marketing strategy

Faster and easier marketing content creation

The Sweet Show platform allows you not only to share your content, but also to easily create it from content bricks at your disposal. It's up to you to mix and match them to create the marketing content that fully meets your expectations.

Our platform hasa powerful interface that allows it to integrate all important media into your space: PowerPoint, Google Slides, PDFs, videos, audio files, etc.

An intelligent platform that improves every marketing action

Sweet Show offers you an efficient and complete platform, but witha simple use. It allows you to analyze the data generated by the interactions of prospects with each content sent and to improve the highlights of your customer meetings. Our platform makes it easy for you before, during and after the meeting!

Enhanced collaboration between sales and marketing teams

Thanks to Sweet Show, reinvent the collaboration between your marketing and sales teams! By ensuring the traceability and sharing of content, our platform allows your sales teams to send essential information to your marketing teams. 

With our marketing content platformgive your teams access to real-time feedback!