What are the new sales support tools in 2022?

To optimize their sales, improve their performance and reach all their objectives, sales teams must rely on a certain number of tools: business cards, sales brochures, etc. While physical media were once the preferred choice, many digital sales tools have emerged as the solution for sales teams to make the sales process more fluid. Efficiency, speed, automation of tasks and improved yields: the advantages of such tools are not negligible! 

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A study published by Hubspot in 2020 reveals that 61% of teams that outperform use one of these innovative tools, called CRM, to automate part of the sales cycle. Using a digital medium therefore plays a considerable role in a company's sales performance. What are the new sales support tools in 2022? Find out with Sweet Show! 

What is a sales support tool? 

Definition of the sales support tool 

A sales support tool is a digital support designed to assist sales teams in their various tasks such as prospecting or sales presentation. Equipped with numerous functionalities, this tool improves sales performance and facilitates the sales process at all levels: from prospect awareness to customer loyalty. Finally, it is also a tool that should allow to enhance the customer experience.

What are the advantages of a sales support tool?

Now indispensable for sales teams, a sales support tool offers many advantages such as :

• automation of often time-consuming processes and tasks; 
• a better collaboration between sales and marketing teams ; 
• more visibility with your prospects and customers; 
• the ability to know where the business opportunities are through data analysis; 
• Acceleration and improvement of the sales cycle; 
• improvement of yields. 

With a sales support tool, salespeople gain in efficiency and productivity and reach their objectives more easily. 

New sales support tools in 2022

Sales prospecting automation tools 

Sales prospecting is a key step in finding leads and potential customers. If this process is often long, a prospecting automation tool is a solution not to be neglected: you will approach a large number of prospects in a minimum of time! These tools allow you to automate : 

• actions and sendings during emailing campaigns. The emailing tools will also give you the possibility to access many statistics such as the opening rate of your emails, the number of clicks, etc. 

• Social selling, i.e. all the prospecting done through social networks such as LinkedIn. Many automation tools exist for this type of prospecting and allow you to send messages automatically to a list of targeted contacts. 

Sales tools specialized in digital prospecting allow you tooptimize your acquisition strategy and your prospecting plan.

Inbound marketing tools 

Attracting the attention of prospects is a major challenge in a company's sales strategy. Thanks to the digitalization of processes, it is now possible to haveinbound marketing tools. Social media are a great help for companies that want to attract people without actually doing any prospecting. The objective is to publish attractive, relevant and qualitative content to capture the attention of your prospects and make them come naturally to your offer! 

Sales management tools 

The CRM tool (Customer Relationships Management) is a sales management tool that allows you tooptimize most of the steps of the sales cycle . The CRM gives you access to a large database that concentrates key information on your prospects and customers. 

Thanks to its various functionalities, the CRM also allows :

• to follow the progress of your commercial opportunities;  
• Record and manage interactions with your customers and leads;
• automate certain processes related to the customer journey, such as billing;
• toperform commercial analysis. 

Sweet Show: the sales support tool to be recommended in 2022! 

Some sales tools are extremely complete and allow you to optimize your sales performance at all levels: this is the case of Sweet show! In the form of an application, the Sweet show tool offers you many advantages to improve and accelerate the sales cycle, in particular by: 

• quickly create business presentations and add value to your content by using already available bricks that you can customize .
• centralizing and storing key data on all your customers and prospects that you can feed directly into your CRM .
• Analyzing precisely the path of your prospects on your offers thanks to our tracking tool .
• Identifying the most interested leads and developing an effective sales follow-up strategy .
• automating the sending of content.

Our application includes all the essential features to boost your sales performance and better qualify your leads while promoting data exchange between your sales and marketing teams ! 

Are you interested? Request a demo Contact Sweet Show to discover all its assets!