How can I personalize my customer meetings with standardized content?

Customer satisfaction is an element not to be put aside when developing your marketing strategy. The trend today is hyper-personalization: personalization of the offer and personalization of the way you address the customer. In fact, according to a study published in 2018 by Accenture, 34% of consumers surveyed in France who broke off their business relationship with a company did so because of a lack of personalization.

Personalizing the relationship with a customer starts from the first contact with him. But how can you personalize all your customer meetings without wasting precious time and energy? Sweet Show explains how to achieve this while using standardized content.

Personalizing customer appointments: a necessary step 

An approach adapted to the client

Personalizing customer meetings means first of all presenting an offer that is oriented towards the customer and not trying to turn the customer towards the offer. An approach that reflects the customer's values and expectations allows him to feel considered and recognized. Then, it will be easier for them to trust the person they are talking to, and thus the brand they represent. Such an implementation requires a true knowledge of the customer as well as an intelligent treatment of the information you have collected about him.

An offer that meets the customer's expectations 

If the tone in which you address the customer is important, the personalization of your offer is just as important, if not more. Successful personalization requires that you be able to put yourself in the customer's shoes in order to anticipate his needs and respond to them in the best possible way. Thus, the promotional message must be designed according to the data collected on the customer.

A coherent and consistent personalization over time

To work, such personalization must be established at the first meeting with the prospect, but also continue throughout the other interactions while maintaining consistency. By defining personas beforehand, you can break down your customer base into several categories, with a personalized conversion path for each of them. 

The limits of appointment personalization

Applying these principles and formatting the information collected on prospects and customers requires significant resources, especially in terms of time. Adjusting your appointments to give a customized presentation takes a lot of time that cannot be spent on other tasks. In addition to this loss of momentum, there are other problems:

• a tendency to create presentations that cover all the points deemed important, the flow of which is sometimes tedious for the client;

• Reduced effectiveness at the time of closing: personalization must not be at the expense of the effectiveness of the meeting and the language elements to be activated at the right moment. At the risk of missing the essential: closing to sell!

Sweet Show: at the crossroads of standardization and customization

A constantly updated space to centralize information 

With Sweet Show, create spaces dedicated to each of your prospects, structure them and customize them! These spaces are automatically updated with the latest data you have entered. You can then quickly share them with your colleagues. 

Customized presentations without being linear

Sweet Show offers you content bricks that you can combine and customize to quickly create presentation paths as convincing as they are disruptive. Ideal for sales reminders!

Atomic content or the intelligent use of data for a better understanding of prospects

Sweet Show allows you to collect data about your prospects and customers in order to manage them in the best way to visualize which topics are the most consulted, the most appreciated and the most relevant. These statistics are processed by the application which gives you an overview to better understand the degree of engagement of your prospects and understand at a glance their real interests.

Accelerate your sales with in-depth, yet rapid, research into usage data, trends and the most engaged leads.

Try Sweet Show and discover the possibilities of atomic content!